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Experiential marketing and social media
Here at Headstream festival fever has been prolonged as we are incredibly excited to be working with Activision and Guitar Hero supporting their experiential marketing at the 2009 Leeds Festival. We...
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Engaging the gamer
Gamers are among some of the more tech savvy, so itâs no surprise that their ranks were among the early adopters of sites such as Twitter. But, typically they are a poorly targeted bunch, with...
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Targeted approach for MapleStory produces amazing results
As part of a digital PR strategy to promote a new update to MapleStory – an MMORPG – Headstream has undertaken some targeted social media activity in online forums and communities. Targeting a hard...
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Play Call of Duty: Modern Warfare 2 for charity? Yes please!
OK, so hands up whoâs heard of Call of Duty: Modern Warfare 2?  You know the biggest entertainment launch in history⦠bigger than Harry Potter – yep thatâs the one!  Well, our entire agency has...
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If you weren't lucky enough to be there – E3 covered
It has been an interesting week for games fans so far. E3, the video games expo, has been running this week in Los Angeles with all of the big games companies delivering their announcements to press...
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E3s games industry buzzword: Social
The fact that these guys and a lot of girls too were engaging in strong communities surrounding their favourite hobby was neither here nor there. There is an argument that these were the first truly...
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Girls and online gaming
E3 2010 has seen the big games companies focusing on introducing new people to games. New technology is being released that removes the classic controller for more ânaturalâ control schemes....
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Headstream indulge in some 'Retail Therapy'
The girls at Headstream have been indulging in a different type of retail therapy over the weekend, in the form of virtual Facebook game Retail Therapy! The insanely addictive new game from PopSugar...
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